Online Insurer gives away Audi A1

06/04/2012 DirectAsia 新聞中心, English

One lucky motorist is celebrating after winning a brand new Audi A1 courtesy of!

A delighted Mr Lee Ho Kei Michael won the swish hatchback worth more than HK$300,000 in a competition run by online insurer
The award-winning low-cost insurance company challenged motorists to beat their best price on car insurance.
Out of a whopping 6,000 quotes obtained from insurance companies around Hong Kong, only 11 quotes were found to be marginally cheaper than
Nicolas Faquet, CEO of Hong Kong, said: “We set out to challenge motorists in Hong Kong to find cheaper car insurance than I can safely say that for drivers over 30 years old, with more than 2 years driving experience we are virtually unmatched.
Only 11 participants qualified out of 6,000 quotes that were made either through our website or our call centre. We are confident in offering great value insurance to Hong Kong consumers and not afraid to show this by being bold, bright and direct. Congratulations to Mr. Lee.”
The ‘Challenge Truck’, showcased the Audi car and took to the streets of Hong Kong from March to May. Supported by a high-profile radio and advertising campaign, the challenge proved to be a huge success.

About is a new and innovative direct online insurance provider that began operations in June 2010 in Singapore. As a dedicated direct personal lines insurer, provides fast and easy access to insurance needs online. Direct Asia Insurance (Hong Kong) Limited (‘’) is fully licensed and regulated by the Office of the Commissioner of Insurance (OCI). provides car, motorcycle and travel insurance through our online website –, over the phone and our customer service centre in Wanchai. is fully owned by Whittington Group, an international insurance investment business headquartered in Singapore, and is reinsured by some of the world’s leading reinsurers.
For more information on online insurance, please visit


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