SINGAPORE - Online insurer DirectAsia.com is coinciding its first birthday celebrations with the launch of its latest road safety videos featuring local thespian Adrian Pang.
The videos address the disturbing and increasing trend in bad driving including not wearing seat belts, using hand phones and drink driving.
Adrian Pang, who was recently involved in Shakespeare in the Park - Macbeth, appears in the videos with his two children Xander and Zachary. His wife Tracie Pang directs.
Adrian Pang said, "The issue of safety on our roads raises so many questions. For instance why do I see mum and dad buckled up in the car but the kids are not wearing their seat-belts?
"It doesn't make sense, so why is this happening? I hope these videos can make a difference and help avoid the loss of so many lives."
Mr Anthony Hobrow, chairman of DirectAsia.com, added, "We all know and witness these bad driving habits everyday. Yet we do nothing about it.
"That's why we want to bring a human face to road safety. We're delighted to have teamed up with Adrian and his family to help put the spotlight on this serious issue."
This is not the first time that DirectAsia.com and Adrian Pang have teamed up.
As a major supporter of the Singapore arts' scene, DirectAsia.com sponsored two PANGDEMONIUM! Productions, Closer and the upcoming Dealer's Choice.
Since its launch a year ago, the company has established itself as one of Singapore's champions on road safety. This has been achieved thanks to its offer of a best price guarantee on car insurance for safe drivers.