HONG KONG, March 21, 2012 - DirectAsia.com, a new direct-to-consumer insurance company, today unveiled a mobile marketing challenge to beat its car insurance prices and win an Audi A1 hatchback worth over HK$300,000.
The DirectAsia.com ‘challenge truck’, showcasing the Audi car, will be taking to the streets of Hong Kong this week as part of an innovative, high-profile, direct marketing campaign that highlights the savings that Hong Kong insurance consumer can expect to gain from Hong Kong’s first dedicated online insurance company.
Providing instant and convenient access to insurance needs online, DirectAsia.com offers customers car and travel insurance, through its website - www.DirectAsia.com.hk - and on the phone at: 2884 8888. Further services, including online home and personal accident insurance, will be progressively rolled-out over the year.
DirectAsia.com provides a comprehensive range of insurance services, value for money, 24/7 service and real consumer choice for the first time. The company is set to fundamentally change the face of the local insurance industry.
DirectAsia.com ensures insurance customers greater value through lower premiums – in some cases as much as 30% on traditional agent-sourced premiums – increased, more transparent and more tailored product choices; and fast, efficient claims services achieved by establishing a direct relationship with the customer, eliminating the need for expensive insurance agents and middle men.
The company is so confident that it’s no-nonsense, flexible and innovative products will be unmatched in Hong Kong that if its car insurance policy pricing can be beaten customers could win an opportunity to drive away a car for free*. The DirectAsia.com challenge truck will tour Hong Kong from 22 March to 5 May to promote the insurance challenge – supported by a high-profile radio and advertising campaign.
“DirectAsia.com is very different from existing, traditional Hong Kong insurers in delivering direct, highly personal and extremely cost effective online insurance services that make the process of understanding and choosing your individual insurance needs simple and effective,” said Nicolas Faquet, Chief Operating Officer, DirectAsia Group and CEO, DirectAsia.com Hong Kong.
“We are launching a direct insurance business model after listening to what consumers in Hong Kong have told us about the escalating cost and lack of innovative insurance choices which we believe is inherent in what in Hong Kong is an outdated and essentially self-serving industry.”
“In Australia and the UK the direct insurance model has grown to dominate the sale of the types of general insurance products being offered by DirectAsia.com. This model is growing aggressively, accounting for 65% of the UK market and 90% in Australia. The question has to be asked, if it has been so successful in other parts of the world why is it that it has taken a new, forward thinking, company like DirectAsia.com to introduce this to Hong Kong?
‘We believe the answer is that outdated, restrictive practices and legacy sales methods conducted by many of the biggest international insurance companies are deliberately depriving insurance customers in Hong Kong of freedom of choice whilst actually increasing their cost of insurance – and we are prepared to put our money where our mouth is by throwing down this car prize challenge”
DirectAsia.com’s award winning technology supports a user-friendly one-stop, insurance portal, providing customers with the convenience of 24-hour access for obtaining insurance quotes, purchasing policies with instant cover and for making insurance claims. Customers also enjoy greater flexibility in choosing the level and type of protection they want – simply paying for what they personally need. The site is fully supported by a fully-staffed contact centre; 24-hour emergency service support and a customer walk-in office.
Since first launching DirectAsia.com in Singapore in 2010, DirectAsia.com has experienced a rapid uptake in its online service, which has claimed more than 3.5% of the market share, handling over 20,000 individual policies.
DirectAsia.com is licensed and regulated by the Insurance Authority of Hong Kong and backed by a stable of leading international insurers. It develops its own insurance products to meet the specific needs of customers and is wholly-owned by the Whittington Group, a renowned international insurance investment business, headquartered in Singapore, with a proven track-record of launching more than 12 insurance start-ups internationally.
* Please note – Strict qualification and Lucky Draw promotion terms and conditions apply. Available on request.
Winner of the Celent Model Insurer for IT Infrastructure and Architecture 2012