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Online Insurer gives away Audi A1

Online Insurer gives away Audi A1
Press Release | Car Insurance | 4 June 2012

One lucky motorist is celebrating after winning a brand new Audi A1 courtesy of DirectAsia.com!

A delighted Mr Lee Ho Kei Michael won the swish hatchback worth more than HK$300,000 in a competition run by online insurer DirectAsia.com.

The award-winning low-cost insurance company challenged motorists to beat their best price on car insurance.

Out of a whopping 6,000 quotes obtained from insurance companies around Hong Kong, only 11 quotes were found to be marginally cheaper than DirectAsia.com.

Nicolas Faquet, CEO of DirectAsia.com Hong Kong, said: “We set out to challenge motorists in Hong Kong to find cheaper car insurance than DirectAsia.com. I can safely say that for drivers over 30 years old, with more than 2 years driving experience we are virtually unmatched.”


Mr Lee receiving the keys for the brand new Audi A1 he won from DirectAsia.com
A delighted Mr Lee, 31, is pictured with his wife receiving the keys to a brand new Audi A1. Mr Lee won the car in a competition organised by award-winning online insurer DirectAsia.com. Nicolas Faquet, CEO of DirectAsia.com Hong Kong is here handing over the keys.

Only 11 participants qualified out of 6,000 quotes that were made either through our website or our call centre. We are confident in offering great value insurance to Hong Kong consumers and not afraid to show this by being bold, bright and direct. Congratulations to Mr. Lee.”

 The DirectAsia.com ‘Challenge Truck’, showcased the Audi car and took to the streets of Hong Kong from March to May. Supported by a high-profile radio and advertising campaign, the challenge proved to be a huge success.

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